# brand.md and the month-plan skill (free sample)

> Two pieces of the Small Business Social Agent Pack: the brand.md facts template and the month-plan skill that writes a month of posts into a spreadsheet with an Approved column only you fill in.

- URL: https://paperchasewebb.ai/bots/marketplace/items/brand-md-and-month-plan-skill-free-sample/
- Type: Prompt pack
- Category: Solo business
- By: PaperChaseWebb
- Works with: Claude Code, Codex, Cursor (named in the listing); Plain .md; no install needed
- Price: Free USD
- Difficulty: Beginner
- Setup time: 5 min
- Time to result: About five minutes
- Format: Markdown (.md) file, brand-md-and-month-plan-skill-free-sample.md
- Version: 1.0, updated 2026-10-30
- License: Personal and commercial use.

## What you end up with

A working piece of the full pack you can use today.

## What you get

- brand.md template
- month-plan SKILL.md
- A manual check for Buffer's format

## Who it is for

Small business owners who want an agent to draft their posts and replies but keep every publish decision themselves.

## Tools needed

- Claude Code or another agent that reads Agent Skills: drafts plan.csv and replies, exports approved rows
- You need: Claude Code or another agent that reads the Agent Skills format

Cost to run: Free.

## Sample prompt: Plan the month (Claude Code or another agent that reads Agent Skills)

```
Use the month-plan skill for November. Leave Approved blank.
```

From the pack.

## Free preview of brand-md-and-month-plan-skill-free-sample.md

````markdown
# Free sample: brand.md and the month-plan skill

Two pieces of the Small Business Social Agent Pack. Fill brand.md with your facts and voice, save the skill as `.claude/skills/month-plan/SKILL.md`, and ask your agent for a month of posts. It writes plan.csv with an Approved column only you fill in. It never posts.

## brand.md
````markdown
# brand.md

## Business
- Name: [name]
- What we sell: [products or services, with prices only if you want them in posts]
- Where: [address or area]
- Hours: [hours]
- Link: [website or booking page]

## Voice
- Three words: [for example warm, plain, local]
- We say: [phrases you use]
- We never say: [words or claims to avoid]

## Channels
| Channel | Posts a week | Best times |
|---|---|---|
| [instagram] | [3] | [07:30, 17:00] |

## Policies the agent may quote
- Refunds: [policy]
- Bookings: [how]
- Private contact for complaints: [email or phone]

## People
- Staff who agreed to be named in posts: [names]
````

## The month-plan skill
````markdown
---
name: month-plan
description: Plan 30 days of social posts for a small local business from brand.md, writing every post as a row in plan.csv with channel, text, image link, posting time and a blank Approved column. Use when the owner asks for a content calendar, a month of posts or ideas for what to post.
---
# Month plan

1. Read brand.md: what you sell, hours, voice, words to avoid, channels and how often to post on each.
2. Mix the month: about half useful or behind-the-scenes posts, a
````

## Test record

- Date: Oct 30, 2026
- What was run: The skills-ref validator on the skill on 2026-10-30.
- Result: See the sample's caveat.
- Not run: The skill inside an agent.

Copied from this item's dated test notes. What was not run stays in.

## Worth knowing

- On 2026-10-30: The skills-ref validator on the skill on 2026-10-30. Not run: The skill inside an agent.

## Questions

**What is in the full pack?** Three installable skills (month plan, reply drafter, Buffer export), an AGENTS.md that forbids posting or logging in, a brand.md template and calendar_check.py, eleven read-only checks for Buffer's time format and headers, blank rows, image links, length limits, duplicates, hype claims, missing UTM tags and any exported post you did not approve. $19.

## How to get it

Free sample. Download it directly at https://paperchasewebb.ai/bots/marketplace/items/brand-md-and-month-plan-skill-free-sample/, no signup.

Seller: PaperChaseWebb Inc., mgmt@paperchasewebb.com