The outreach rubric and the four-part pitch (free sample)
by PaperChaseWebb
The one rule for outreach agents, a five-criterion starter rubric with a pass line, the four-part pitch and a check prompt.
- Price
- Free
- Difficulty
- Beginner
- Setup
- 15 min
- Format
- .md file
outreach-rubric-and-four-part-pitch-free-sample.md · 2 KB · direct download, no signup
What you end up with
You score prospects before drafting, and every message you send is built on something real.
What you get
- The one rule
- A starter rubric
- The four-part pitch
- A check prompt
Who it is for
Anyone using AI to help with cold outreach.
Works with
Solid chips: the agent is named in this listing's own tools list. Dashed chip: Plain Markdown, so it also pastes into other agents such as Grok Bot, Hermes, OpenClaw or Muse. We list those as compatible by format only, not as tested.
Tools needed
Cost to run: Free.
Time to result: Same day
Sample prompts, free to use
Score this prospect against the rubric below [paste], one sentence per criterion. If it clears [threshold], draft a four-part pitch under 120 words using only facts you can link to. List anything you could not confirm. Do not send anything.
You read and send it yourself.
Free preview of the file
# The outreach rubric and the four-part pitch (free sample) A free sample from Outreach Without Spam by PaperChaseWebb. Works in Grok Bot, Claude, ChatGPT, Claude Code or Codex. AI makes outreach fast. That is the problem: fast plus unattended is how domains get burned and wrong facts land in strangers' inboxes under your name. This sample gives you the one rule, a starter rubric to score prospects before you write a word, and the four-part pitch. <!-- preview --> ## The one rule **Agents may research and draft unattended, they may never send.** Not the first message, not the follow-up. If a tool has an autopilot setting, leave it off. ## A starter rubric Score every prospect before drafting. Write the pass line down first. | Criterion | Weight | Scores 2 when | Scores 0 when | |---|---|---|---| | Visible problem you solve | 3 | It shows on their own site or posts | You are guessing | | Fit with your proof | 2 | You have done this exact job before | You would be learning on them | | Size and budget signal | 2 | Team, pricing or hiring suggests they can pay | Solo hobby project | | Reachable the right way | 1 | Public business contact meant for this | Only a personal account | | Timing signal | 1 | Recent change: new hire, launch, location | Nothing changed in a year | A 0 on "visible problem" is a pass, whatever the total. ## The four-part pitch 1. **Their interest first.** One sentence from their own public record, with nothing invented. 2. **The specific thing you
Worth knowing
- Not legal advice. Check the email rules where you and your recipients are.
Questions
What is in the full pack?
The threshold method, research cards with evidence labels, a sales brain file, a compliance and deliverability floor, reply triage, a Grok Bot outreach desk persona, written refusals, a defensive check, a failure table, a worked example, a rules block and 14 prompts.
Details
Version 1.0 · Updated Oct 27, 2026 · Markdown version of this page
License: Personal and commercial use. Download terms
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