Price, pitch and follow up: prompts for solo founders selling services

Help me price [service].
Customer: [who buys it]. The result they get: [outcome]. My delivery time per client: [hours]. What they do today instead, and what it costs them: [alternative and cost].
Give me three price points (floor, target, stretch) with the reasoning for each, what to include at each level, and one question to ask a prospect that tells me which level fits.
Do not use market statistics you cannot source. If you need a number I have not given you, ask me for it.

The last line keeps the model from anchoring your price on invented industry averages.

Write a follow-up email to [name], who went quiet [number] days after I sent a proposal for [service].
Rules: under 90 words. Include one new useful thing: a short idea, a relevant example or a clear next step. End with one easy yes or no question. No guilt phrases such as 'just checking in' or 'circling back'.
Give me two versions: one warm, one direct.

Two tones let you match how the first conversation felt.

# Price, pitch and follow up: prompts for solo founders selling services

PaperChase prompt pack, version 1.0. 14 prompts for ChatGPT, Claude, Gemini or any chat model.

## How to use this pack

1. Start with the pricing worksheet below and fill it in with real numbers, not hopeful ones.
2. Run prompt 1 with the worksheet. Pick a target price and commit to it for your next three proposals.
3. Use prompts 2 to 6 to build the offer, the call and the proposal.
4. Use prompts 7 to 14 after the proposal goes out.
5. Replace everything in [square brackets]. Never paste client data you do not have permission to share into a model.

## Pricing worksheet

| Question | Your answer |
|---|---|
| Who buys this? | |
| What result do they get, in their words? | |
| Hours to deliver one client, honestly | |
| What they do today instead, and what it costs | |
| Your lowest acceptable effective hourly rate | |
| What makes you the obvious choice | |

## Contents

1. Price from the outcome, not the hours
2. One-page offer
3. Discovery call question list
4. Proposal from call notes
5. Scope guardrails for the proposal
6. Objection map
7. A follow-up that adds something
8. Referral ask
9. Turn a past project into a case study, with permission
10. Price increase notice for current clients
11. A post from a lesson learned
12. Warm intro request
13. Say no to a bad-fit client politely
14. Weekly pipeline review