brand.md and the month-plan skill (free sample)

Use the month-plan skill for November. Leave Approved blank.

From the pack.

# Free sample: brand.md and the month-plan skill

Two pieces of the Small Business Social Agent Pack. Fill brand.md with your facts and voice, save the skill as `.claude/skills/month-plan/SKILL.md`, and ask your agent for a month of posts. It writes plan.csv with an Approved column only you fill in. It never posts.

## brand.md
````markdown
# brand.md

## Business
- Name: [name]
- What we sell: [products or services, with prices only if you want them in posts]
- Where: [address or area]
- Hours: [hours]
- Link: [website or booking page]

## Voice
- Three words: [for example warm, plain, local]
- We say: [phrases you use]
- We never say: [words or claims to avoid]

## Channels
| Channel | Posts a week | Best times |
|---|---|---|
| [instagram] | [3] | [07:30, 17:00] |

## Policies the agent may quote
- Refunds: [policy]
- Bookings: [how]
- Private contact for complaints: [email or phone]

## People
- Staff who agreed to be named in posts: [names]
````

## The month-plan skill
````markdown
---
name: month-plan
description: Plan 30 days of social posts for a small local business from brand.md, writing every post as a row in plan.csv with channel, text, image link, posting time and a blank Approved column. Use when the owner asks for a content calendar, a month of posts or ideas for what to post.
---
# Month plan

1. Read brand.md: what you sell, hours, voice, words to avoid, channels and how often to post on each.
2. Mix the month: about half useful or behind-the-scenes posts, a